Net Worth: $300–$400 Million
Category: Richest Celebrities › Models
Born: November 22, 1996 (age 29)
Birthplace: Tucson, Arizona, U.S.
Profession: Model, Entrepreneur, Media Personality
Last Updated: September 2026
Quick Facts: Hailey Bieber Net Worth
Hailey Bieber has an estimated net worth of $300 to $400 million as of 2026. This number is separate from husband Justin Bieber’s own fortune. Most of Hailey’s wealth comes from one deal: the 2025 sale of her skincare brand, Rhode, to e.l.f. Beauty in a transaction worth up to $1 billion. The sale was announced in May 2025 and closed that August. Because Hailey’s exact ownership stake in Rhode was never made public, her personal take-home from the sale is still an estimate, not a confirmed figure.
How Hailey Bieber Built Her Fortune
Hailey Bieber grew up in the shadow of a famous last name. Her father is actor Stephen Baldwin, and her uncle is Alec Baldwin. But she didn’t ride on the family name alone. She built her own career step by step, first as a teenage model and later as a beauty founder who sold her company for nine figures.
She started modeling as a teen, signed with Ford Models, and worked her way up to campaigns for Tommy Hilfiger, Ralph Lauren, and Versace. She walked runways in New York, Milan, and Paris. By her early twenties, she had become one of the most recognizable faces in fashion.
Then, in 2022, she pivoted into business. She launched Rhode, a minimalist skincare line built around hydration and “skin barrier” health. The brand’s simple, dewy aesthetic matched the “glazed donut skin” look she made popular online, and it sold out again and again. Three years later, she sold it for up to $1 billion.
Alongside modeling and Rhode, Hailey built a large following on Instagram, TikTok, and YouTube. Her YouTube series “Who’s in My Bathroom?” turned her skincare routine into appointment viewing and helped fuel Rhode’s growth before the brand even had major paid advertising.
Early Life
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona. Her father, Stephen Baldwin, is the youngest of the four Baldwin acting brothers, alongside Alec, Daniel, and William. Her mother, Kennya Baldwin, works as a graphic designer. Hailey’s maternal grandfather is Eumir Deodato, a Grammy-winning Brazilian musician.
As a child, Hailey trained in classical ballet and dreamed of becoming a professional dancer. A foot injury ended that path. At age nine, she appeared alongside her family in the 2005 documentary Livin’ It: Unusual Suspects, a nod to her father’s film The Usual Suspects. At 13, she appeared on Saturday Night Live.
Standing five feet seven inches tall, Hailey turned to modeling once ballet was no longer an option. She signed with Ford Models, launching the career that would eventually make her a household name.
Modeling Career and Rise to Fame
Hailey made her runway debut in October 2014, walking for Topshop and Sonia Rykiel. Her first Vogue appearance followed in January 2015, along with a spot in Teen Vogue that spring. That same year, she modeled for Ralph Lauren and walked for Tommy Hilfiger, and she hosted the 2015 MTV Europe Music Awards in Milan.
In 2016, at age 19, she signed with IMG Models, one of the biggest names in the industry. Her client list grew to include UGG, Karl Lagerfeld, Tory Burch, and Dolce & Gabbana. That same year, she launched a handbag collection with The Daily Edited, plus collaborations with footwear brand Public Desire and beauty brand ModelCo.
Her magazine cover credits stacked up fast. She fronted Spanish Harper’s Bazaar in 2017 and appeared on the cover of Elle in the U.S., U.K., and Japan. She also appeared in the promotional video for the ill-fated Fyre Festival in 2017; she later said she donated the money she earned from that project to charity.
From 2017 to 2021, Hailey kept expanding her media footprint. She co-hosted the TBS rap-battle show Drop the Mic with Method Man, fronted a bareMinerals campaign in 2018, became the face of Levi’s in 2019, appeared in the “10,000 Hours” music video with Justin Bieber, and made a cameo on the TV series Dave in 2021.
Rhode: The Billion-Dollar Skincare Brand
Hailey launched Rhode in June 2022 with just three products: the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. Every formula focused on the same idea — hydrate the skin and support its natural barrier, rather than piling on aggressive actives.
The formula worked, in more ways than one. Rhode products regularly sold out within minutes, and restock waitlists topped 100,000 people. During one early restock, the brand reportedly sold 36 units of the Peptide Glazing Fluid every single second. Priced mostly between $16 and $30, Rhode used ingredients like peptides, niacinamide, and ceramides to win over Gen Z and millennial shoppers who wanted gentle, effective products instead of harsh treatments.
The brand kept growing. Rhode added lip treatments, blush, and other hybrid makeup-skincare products while staying true to its minimalist roots. In the twelve months ending March 2025, Rhode brought in $212 million in net sales and ranked as the number one skincare brand for earned media value in 2024.
The e.l.f. Beauty Deal
In May 2025, Hailey agreed to sell Rhode to e.l.f. Beauty in a deal worth up to $1 billion; the transaction officially closed in August 2025. She stayed on with the company, taking the titles of chief creative officer and head of innovation, and also serves as a strategic advisor across both brands. Rhode’s day-to-day leadership stayed the same, with co-founders Michael and Lauren Ratner and CEO Nick Vlahos continuing to run operations from the brand’s Los Angeles headquarters.
| Deal Component | Estimated Value |
|---|---|
| Cash at closing | $600 million |
| e.l.f. Beauty stock | $200 million |
| Performance earnout (paid over 3 years) | Up to $200 million |
| Total potential deal value | Up to $1 billion |
Hailey’s exact ownership stake in Rhode was never officially disclosed. Most estimates put it somewhere between 50% and 70%. Applying that range to the deal, and factoring in a combined state and federal tax rate near 38%, analysts estimate her personal take could land somewhere between roughly $300 million and $430 million once the full earnout is paid out — a wide range that will only narrow as more deal details become public.
This deal puts Rhode in the same conversation as Rare Beauty and Fenty Beauty as one of the most successful celebrity-founded beauty brands ever built.
Personal Life
Hailey was raised in the evangelical Christian church; her father became a born-again Christian after the September 11 attacks. She and Justin Bieber had an on-and-off relationship starting in 2015 before reconnecting for good in May 2018. Less than two months later, Justin proposed at Baker’s Bay resort in the Bahamas.
The couple married in a private civil ceremony in New York City in the fall of 2018, confirming the marriage publicly that November. They held a larger celebration at Montage Palmetto Bluff in South Carolina on September 30, 2019, where Hailey wore three custom gowns from designers Virgil Abloh (Off-White), Ralph & Russo, and Vera Wang. They chose to skip a traditional honeymoon.
Before reuniting with Justin, Hailey was rumored to have dated singer Shawn Mendes; the two attended the Met Gala together in May 2018, though neither confirmed a relationship.
Real Estate Portfolio
Hailey and Justin Bieber have built a real estate portfolio worth tens of millions of dollars:
- Beverly Hills (2019): Bought a renovated 1930s Monterey Colonial for $8.5 million — five bedrooms, seven bathrooms, over 6,100 square feet, with a wine cellar, home theater, and infinity pool. Sold fully furnished in 2021 for $7.995 million.
- Beverly Park, Beverly Hills (2020): Purchased a $28.5 million mansion in this ultra-exclusive gated community. Before settling here, the couple rented a Spanish contemporary mansion in Toluca Lake for $100,000 a month.
- Ontario, Canada: Owns a lakeside home valued around $5 million.
- West Village, New York City (2026): Paid $12 million for a 2,800-square-foot condo.
Hailey Bieber vs. Justin Bieber: Net Worth Comparison
| Hailey Bieber | Justin Bieber | |
|---|---|---|
| Estimated net worth (2026) | $300–$400 million | ~$300 million |
| Primary wealth source | Rhode sale to e.l.f. Beauty | Music catalog, touring, business ventures |
| Career start | Teen modeling, 2014 | Music, 2008 |
| Signature business | Rhode skincare | Music catalog sale (2022) |
Frequently Asked Questions
How much did Hailey Bieber make from selling Rhode?
The deal was worth up to $1 billion in total, split between $600 million in cash, $200 million in e.l.f. Beauty stock, and up to $200 million in performance-based earnouts. Hailey’s personal share depends on her ownership stake, which was never publicly confirmed.
Does Hailey Bieber still work with Rhode?
Yes. She remains involved as chief creative officer and head of innovation, and also advises both companies following the sale.
Is Hailey Bieber richer than Justin Bieber?
Based on current estimates, Hailey’s net worth is comparable to or slightly higher than Justin’s, largely because of the Rhode sale.
When did Hailey Bieber start Rhode?
She launched Rhode in June 2022 with three core products focused on skin hydration and barrier repair.
For more on the wealthiest names in entertainment, fashion, and beauty, keep exploring faminaz.com.