Quick Facts
| Net Worth | $2 Million |
| Born | March 5, 1990 (Kauai, Hawaii) |
| Age | 36 |
| Height | 5 ft 8 in (1.73 m) |
| Profession | Professional Surfer, Model, TV Personality |
| Nationality | American |
| Main Income Sources | Sponsorships, brand partnerships, TV, swimwear design |
Alana Blanchard is one of the most recognizable names in women’s surfing. She built her wealth not just by riding waves, but by turning her image into a brand. Today, Alana Blanchard net worth sits at an estimated $2 million, earned through more than two decades of sponsorship deals, TV appearances, and swimwear design work.
She grew up on the North Shore of Kauai, learned to surf as a young child, and turned pro before most people finish high school. Along the way, she became one of the faces of Rip Curl, starred in her own reality show, and inspired a character in a major Hollywood film. Here’s a full breakdown of how she got there.
Who Is Alana Blanchard?
Alana Rene Blanchard was born on March 5, 1990, in Kauai, Hawaii. Her father, Holt Blanchard, introduced her to surfing when she was just a toddler, and the ocean quickly became her second home. Growing up alongside other future stars of the sport, including her close friend Bethany Hamilton, Blanchard was surfing competitively before she turned 10.
She stands 5 feet 8 inches tall and surfs with a regular stance. Her go-to board shaper is Al Merrick, one of the most respected names in the surfboard industry, and her favorite maneuver is the air — a high-flying trick that few female surfers of her era could pull off with the same style. Her favorite break is Hanalei Bay, just a short drive from where she grew up.
Alana Blanchard’s Surfing Career
Blanchard turned heads early. In 2005, as a rookie, she won the T&C Women’s Pipeline Championship. Two years later, she backed that up with a win at the Women’s Pipeline Championship in Hawaii, cementing her reputation as one of the sport’s rising stars.
Over the following years, she competed regularly on the ASP World Tour (now the World Surf League), representing the United States on some of the biggest stages in professional surfing. She also picked up wins at events like the Roxy Pro Trials in Haleiwa and the Rip Curl Girls Festival Junior Pro in Spain.
While she has since stepped back from full-time competition to focus on family and business ventures, her competitive record helped her build the loyal fan base that made her one of surfing’s most bankable names.
Sponsorships: The Real Source of Alana Blanchard’s Wealth
Prize money in women’s surfing has historically lagged behind the men’s tour, which is why sponsorship deals make up the bulk of most professional surfers’ income — and Blanchard is no exception.
Over her career, she has partnered with some of the biggest names in action sports and lifestyle branding, including:
- Rip Curl — her longest-running and most visible partnership
- Reef
- SPY Optic
- Sticky Bumps
- GoPro
- Rockstar Energy
- Channel Islands Surfboards
Her deal with Rip Curl has been especially valuable. Since signing with the brand as a teenager, Blanchard has helped design and model several lines of bikinis and wetsuits, giving her a share in both the marketing spotlight and, reportedly, the product’s success.
Social media has also become a major income stream. In a 2024 interview, Blanchard shared that a single sponsored post can bring in anywhere from $30,000 to $50,000, though she said she prefers longer-term brand partnerships over one-off paid posts. With more than 1.7 million followers on Instagram, her platform remains one of her most valuable assets.
TV and Film Appearances
Blanchard’s crossover appeal helped her land opportunities well outside the surfing world.
She starred in her own reality TV series, Alana: Making Waves, which followed her life on and off the water and introduced her to fans who had never watched a surf competition.
She also has a personal connection to one of the most well-known surf films of the last two decades. Soul Surfer (2011), which told the true story of her close friend Bethany Hamilton, featured a character based on Blanchard, played by actress Lorraine Nicholson. The friendship between Blanchard and Hamilton — who lost her arm in a shark attack as a teenager — has remained a defining part of both surfers’ public stories.
Life Outside of Surfing
Away from competition, Blanchard has built a life centered on family and the ocean. She is engaged to fellow professional surfer Jack Freestone, and the couple share children together. The pair split their time between properties in Hawaii and Australia, reflecting a laid-back, beach-focused lifestyle that has become part of her personal brand.
Blanchard has also become a vocal advocate for ocean conservation, regularly taking part in beach clean-up events and using her platform to promote sustainability. She has spoken openly about balancing motherhood with her surfing career, and continues to be involved in efforts to grow opportunities for women in the sport.
How Does Alana Blanchard Compare to Other Surfers?
| Surfer | Estimated Net Worth | Known For |
|---|---|---|
| Alana Blanchard | $2 Million | Rip Curl swimwear line, TV show, ASP Tour |
| Bethany Hamilton | $3–5 Million | Shark attack comeback story, Soul Surfer |
| Kelly Slater | $22 Million | 11x World Surf League champion |
| Stephanie Gilmore | $5 Million | 8x world champion |
Figures are estimates based on publicly available reporting and can change over time.
Frequently Asked Questions
How did Alana Blanchard make her money?
Most of her wealth comes from sponsorship deals with brands like Rip Curl, Reef, and GoPro, along with income from her swimwear design work, TV appearances, and social media partnerships.
Is Alana Blanchard still surfing competitively?
She has stepped back from full-time competition in recent years but remains active in surfing and continues to appear in brand campaigns and events.
Who is Alana Blanchard engaged to?
She is engaged to Jack Freestone, a professional surfer from Australia.
What is Alana Blanchard’s connection to Soul Surfer?
She is close friends with Bethany Hamilton, whose story inspired the film. A character based on Blanchard appeared in the movie, played by Lorraine Nicholson.
Final Thoughts
Alana Blanchard’s journey from a young girl surfing the waves of Kauai to a global brand ambassador shows how much surfing culture has changed over the last two decades. While her $2 million net worth may look modest next to the sport’s biggest male stars, she remains one of the most influential women in surfing — someone who helped prove that athletic skill and marketability could go hand in hand, long before “athlete influencer” became a common career path.
For more celebrity net worth breakdowns and the stories behind the stars, keep exploring faminaz.com.